The Case for Tamper Evident Poly Mailers

Posted on January 20th, 2021 / Jesse Drori / , , , / Courier Bag Tape
  1. Online shopping habits are likely to stick
  2. Implications for plastic bag manufacturers
  3. Change the conversation from price to value
  4. Why tamper-evident poly mailers are the next big thing
  5. What makes consumers willing to pay a price premium
  6. Take the next step

As online retail sales continue to grow by double-digit percentages, bag manufacturers can expect to see sustained demand for poly mailers, but also intensifying competition.  

To continue to thrive, it is imperative that bag manufacturers differentiate themselves with something other than price. 

Could tamper-evident poly mailers be the answer you’re looking for? 

Online shopping habits are likely to stick

E-commerce sales hit a record high in 2020. Now, retailers are wondering if consumers will return to their old shopping habits.

It’s hard to say. Certain shifts in consumer habits will stay, others won’t. It all depends on consumers’ level of satisfaction with their new online experiences, demographics, and each country’s economic outlook (source).  

But the pandemic has definitely accelerated the shift away from physical stores by an estimated five years 

Implications for plastic bag manufacturers

As the share of online retail sales continues to increase, bag manufacturers can expect growing demand for poly mailers.  

Smaller and lighter than boxes, poly mailers tend to be the preferred e-commerce packaging option because they cost less to ship.  

It’s only natural for retailers to want to keep costs down, especially at a time when profit margins are eroding because in-store traffic is not what it used to be. Many retailers find themselves under intense cost pressure, and if bag manufacturers want to avoid the same situation, they have to find a way to make their poly mailers stand out from the pack. Otherwise, they’re just selling a commodity product and only competing on price. 

Change the conversation from price to value

You may remember this famous line from Don Draper in the TV series Mad Men: “If you don’t like what’s being said, change the conversation.”  

When customers refuse to pay more, it’s usually because they don’t see the superior value of the product or the risk of using a subpar product. And yet, that risk is real.  

Unhappy customers can be pretty unforgivingA PwC study determined that about a third of customers would stop doing business with a brand they loved after just ONE bad experienceoftentimes due to a defective or flimsy product. 

Why tamper-evident poly mailers are the next big thing

By now, it’s become cliché to say that the Coronavirus has forced us to change how we work and live. While it’s hard to accept change at first, the key to driving business growth is to actually embrace shifting consumer preferences, not resist them. 

We’ve all seen retailers take preventive measures to keep their stores clean and protect the safety of their staff and clientele. Wouldn’t it make sense to show the same level of concern for online deliveries? 

Unbeknownst to consumers, it’s surprisingly easy to open a regular poly mailers without leaving signs of tampering. All it takes is a hair dryer or a can of compressed air.  

Now, repeat the experiment with a tamper-evident poly mailers and see the difference. 

 Tamper-evident poly mailers protect the shipper’s brand and address consumers’ hygiene and safety concerns at the same time. Soon, consumers may even start asking why retailers are still using regular courier envelopes.  

What makes consumers willing to pay a price premium

There is a common misconception that consumers are always looking for the lowest price. If that were true, there would be no Starbucks, no Apple, and no Amazon Prime.  

Customers are often willing to pay more for convenience, faster delivery, or better service. Would they be willing to pay more to protect their health?  

Some would. But one thing is certain, online shoppers would love to be given the choice.

Take the next step

Designed specifically for bag manufacturers, our security tapes enable you to manufacture tamper-evident poly mailers for the same cost as regular courier envelopes.  

This means you could sell more courier bags for the same price, because retailers would love to use packaging that protects their merchandise from in-transit tampering; or you could increase your profit margins by asking a slightly higher price for a better poly mailer. 

Request your free sample to take advantage of this rapidly growing market without any further delay 

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