Laws against counterfeiting exist in every country. Enforcing them is another story. Detecting and confiscating counterfeits is a long and complex process, making it a low-risk, high-reward crime.
Consumers are increasingly aware of the potential health and safety risks counterfeit products pose. But they’re also part of the problem when they knowingly buy fake merchandise.
Brands, especially luxury brands, have been trying to combat counterfeiting for years. LVMH has an impressive legal team and spends $17 million annually on anti-counterfeiting legal action.
But what if there was a more cost-effective way to proactively protect your brand and the health of consumers at the same time?