In today’s world, sustainability is no longer just an option, it’s a necessity.
More and more businesses are turning to eco-conscious suppliers for their security packing tapes, as doing so helps them meet the growing demand for environmentally friendly products. By choosing a green supplier, your business can set itself apart from competitors and benefit from improved customer satisfaction.
Growing demand for eco-friendly products
As consumer awareness of the environmental impact of their purchase’s increases, end-users are showing their preference for brands that prioritize eco-friendly materials.
Packaging and packing suppliers have an opportunity to capitalize on this trend and increase their sales by becoming more sustainable.
This is further evidenced by a recent study by the Business Development Bank of Canada (BDC), which found that over half of large businesses had imposed ESG requirements on their suppliers by 2020, and that this trend will grow in the coming years.
New packaging rules
Echoing public sentiment towards environmentally responsible packaging, a number of laws and regulations encouraging businesses to reduce their carbon footprint are coming into force.
Europe is leading the way with the European Green Deal and the Packaging and Packaging Waste Directive, and similar legislation is also beginning to take hold in other countries around the world.
Brands will therefore be looking for suppliers who can help them meet or even exceed these new requirements.
Beware of greenwashing
Though packing and packaging are different, they are complementary.
If a brand invests millions of dollars in R&D to come up with an innovative compostable package for its products, it is reasonable to expect it will use eco-friendly supplies for shipping.
At a time when consumers are increasingly wary of greenwashing, using sustainable packing supplies is a great way to show consumers that a brand is serious about tackling sustainability.
Innovation: the key to increasing competitiveness
As packing supplies are often sold as a commodity product, competition mostly revolves around price.
However, with the growing demand for environmentally friendly packaging solutions, many suppliers have realized that innovation in this area can be a key differentiator to help them gain an edge over their competitors.