We all take things for granted… until we know better.
For instance, your customers may still be using regular packing tape, because they’ve “always done it this way!” and “regular tape is cheaper anyway.”
But what if you could convince them to reconsider the cost-benefit analysis of using tamper-evident packing tape?
Here are some pro tips to help you do just that.
Customers often try to compare tamper-evident packing tape to regular packing tape. But this is like comparing apples to oranges. These two kinds of tape serve very different purposes.
Regular packing tape enables you to seal boxes and packages for shipment.
Tamper-evident packing tape seals boxes too, but it also gives you the peace of mind that the tape cannot be removed or reapplied without leaving a highly visible “void” or “opened” message.
Any manufacturer or retailer can benefit from using tamper-evident tape, but some industries need its additional level of security more than others.
One way to identify the most promising customers is to look at the type of products they would be safeguarding.
Tamper-evident tape is a must-have product for companies that handle valuables or products that should be protected against possible risks of contamination.
Consider focusing on manufacturers and retailers of:
Ask your customers the percentage of sales they lose every year due to inventory shrink issues such as shoplifting, employee theft, vendor fraud, etc.
Shrink in the US retail industry hit an all-time-high in 2020, accounting for 1.62% of profits, up from 1.38% in 2019. (source)
While inventory shrinkage cannot be completely eliminated, it can be substantially reduced with tamper-evident solutions.
Imagine a customer that makes 5 million in sales, with a 50% gross margin. Lowering the shrink rate from 2% to 1% would save that company $25,000.
The cost per unit for tamper-evident tape may be slightly higher than the cost per unit for regular packing tape, but if you look at the savings your customers can realize down the line, it’s actually much cheaper than regular packing tape.
As much as customers would like to believe that nothing will ever hurt their brand reputation, things can happen quite unexpectedly.
Johnson & Johnson learned that lesson the hard way when someone mixed cyanide into Tylenol capsules, causing the death of seven people. That story changed packaging in the pharmaceutical industry forever.
That was in 1982. Imagine what it would be like today with social media amplification.
Tamper-evident packing tape is such a small investment to help your customers protect their brand.
An image is worth a thousand words, right? So, show your customers what they’re missing.
Send them the link to this video or ask us to send you samples.
Tamper-evident packing tape is such a visual product that once customers see the value of using it with their own eyes, they’ll never go back to regular packing tape.
This is the perfect product for our time, and not just because of customers’ greater hygiene and safety concerns.
Consumers have grown accustomed to the convenience of e-commerce by now.
When they receive products at home, the first thing they see is the packaging. It won’t take long before they notice which brands take precautionary measures and which don’t. The fact that some brands are already using tamper-evident packing tape is also creating new expectations among consumers.
How do your customers feel about that? Do they want to be first or do they want to lag behind?
Now that you know how to build a case for tamper-evident packing tape, there are three simple actions you can take right now to drive demand for this security tape:
At Tamperguard, we know that we’re successful when you’re successful. So, if there is anything we can do to help you promote and sell tamper-evident packing tape, please let us know.
Happy selling!
Graduate from the Chemical Engineering Department at McGill University, Jesse has been with the Tamperguard team since 2016 and has helped develop novel chemistries for the security of Tamperguard’s products. He also helps on articles for the Tamperguard website!