6 Tips for Selling Tamper Evident Packing Tape

Posted on May 21st, 2021 / Jesse Drori / , / Tamper Evident Packing Tape
  1. Tip #1 – Show the added value of tamper-evident packaging tape
  2. Tip #2 – Focus on the most promising customers
  3. Tip #3 – Quantify your customer’s problem
  4. Tip #4 – Appeal to your customer’s fear of loss
  5. Tip #5 – Don’t assert, demonstrate
  6. Tip #6 – Create a sense of urgency
  7. Take the next step

We all take things for granted… until we know better.

For instance, your customers may still be using regular packing tape, because they’ve “always done it this way!” and “regular tape is cheaper anyway.”

But what if you could convince them to reconsider the cost-benefit analysis of using tamper-evident packing tape?

Here are some pro tips to help you do just that.

Tip #1 – Show the added value of tamper-evident packaging tape

Customers often try to compare tamper-evident packing tape to regular packing tape. But this is like comparing apples to oranges. These two kinds of tape serve very different purposes.

Regular packing tape enables you to seal boxes and packages for shipment.

Tamper-evident packing tape seals boxes too, but it also gives you the peace of mind that the tape cannot be removed or reapplied without leaving a highly visible “void” or “opened” message.

Tip #2 – Focus on the most promising customers

Any manufacturer or retailer can benefit from using tamper-evident tape, but some industries need its additional level of security more than others.

One way to identify the most promising customers is to look at the type of products they would be safeguarding.

Tamper-evident tape is a must-have product for companies that handle valuables or products that should be protected against possible risks of contamination.

Consider focusing on manufacturers and retailers of:

  • Expensive footwear, apparel or electronics
  • Packaged food
  • Cannabis and marijuana products
  • Pharmaceutical and personal-care products

Tip #3 – Quantify your customer’s problem

Ask your customers the percentage of sales they lose every year due to inventory shrink issues such as shoplifting, employee theft, vendor fraud, etc.

Shrink in the US retail industry hit an all-time-high in 2020, accounting for 1.62% of profits, up from 1.38% in 2019. (source)

While inventory shrinkage cannot be completely eliminated, it can be substantially reduced with tamper-evident solutions.

Imagine a customer that makes 5 million in sales, with a 50% gross margin. Lowering the shrink rate from 2% to 1% would save that company $25,000.

The cost per unit for tamper-evident tape may be slightly higher than the cost per unit for regular packing tape, but if you look at the savings your customers can realize down the line, it’s actually much cheaper than regular packing tape.

Tip #4 – Appeal to your customer’s fear of loss

As much as customers would like to believe that nothing will ever hurt their brand reputation, things can happen quite unexpectedly.

Johnson & Johnson learned that lesson the hard way when someone mixed cyanide into Tylenol capsules, causing the death of seven people. That story changed packaging in the pharmaceutical industry forever.

That was in 1982. Imagine what it would be like today with social media amplification.

Tamper-evident packing tape is such a small investment to help your customers protect their brand.

Tip #5 – Don’t assert, demonstrate

An image is worth a thousand words, right? So, show your customers what they’re missing.

Send them the link to this video or ask us to send you samples.

Tamper-evident packing tape is such a visual product that once customers see the value of using it with their own eyes, they’ll never go back to regular packing tape.

 

Tip #6 – Create a sense of urgency

This is the perfect product for our time, and not just because of customers’ greater hygiene and safety concerns.

Some of the pandemic-driven buying habits are here to stay. Consumers have grown accustomed to the convenience of e-commerce by now.

When they receive products at home, the first thing they see is the packaging. It won’t take long before they notice which brands take precautionary measures and which don’t. The fact that some brands are already using tamper-evident packing tape is also creating new expectations among consumers.

How do your customers feel about that? Do they want to be first or do they want to lag behind?

Take the next step

Now that you know how to build a case for tamper-evident packing tape, there are three simple actions you can take right now to drive demand for this security tape:

  1. Pick a dozen customers in some of the industries mentioned earlier (packaged food, personal care, cannabis, etc.)
  2. Point them to our article 10 Ways Tamper-Evident Packing Tape Can Benefit Your Business
  3. Contact us to request some samples to share with them

At Tamperguard, we know that we’re successful when you’re successful. So, if there is anything we can do to help you promote and sell tamper-evident packing tape, please let us know.

Happy selling!

 

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